Fresh juice tastes better and offers more nutritional value than its pasteurized counterparts. However, it also has a shorter shelf life than most juices you’d find at a grocery store. When you make and serve fresh juice, it’s important to know how long it will last before going bad.

There’s no precise rule for how long you can store fresh juice. However, you can use these tips on extending the shelf life of fresh juice to keep your products delicious for a while longer.

Choose Your Produce Carefully

The fruits and vegetables you use play a large role in the quality of your juice and how long it lasts. Older or pre-cut produce will have already begun oxidation, which means it has a shorter lifespan than fresh, whole produce. Don’t cut or prep produce until it’s ready to juice. Likewise, keep your inventory current and always rotate produce so that you can use your fruits and vegetables as quickly as possible before they go bad.

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